Fiji requires a greater number of innovative and resilient agricultural entrepreneurs, according to Joann Young, the Assistant Representative of the Food and Agriculture Organization (FAO) of the United Nations in Fiji.
Young recently met with a number of young farmers who showcased “remarkable innovation and resilience” in their farming methods, highlighting the potential within Fiji’s micro, small, and medium enterprises (MSMEs) and their capacity to positively impact the local economy and society.
Over the last two years, FAO has worked closely with the Ministry of Trade, Co-operatives, SMEs and Communications, as well as the Ministry of Agriculture, to find ways to support agricultural businesses in the nation. They have also teamed up with the Biosecurity Authority of Fiji (BAF) to leverage its strong private sector network.
“Agriculture is a crucial part of Fiji’s economy, providing job opportunities, ensuring food security, and making significant contributions to the country’s gross domestic product (GDP),” Young stated during the launch of the 2024 Agri-Innovate Business Plan competition.
Despite this, she noted that MSMEs in the agriculture sector often face challenges such as limited market access, lack of technical expertise, and insufficient financial resources.
The Agri-Innovate competition aims to tackle these issues by offering a platform for MSMEs to present their innovative ideas, products, and services, as well as access the necessary support and resources for success.
“By nurturing and supporting these entrepreneurs, we can unlock the full potential of our agricultural sector, stimulate economic growth, and create a sustainable and resilient future for Fiji,” she added.