Fiji requires a greater number of innovative and resilient agri-entrepreneurs, according to Joann Young, Assistant Representative of the Food and Agriculture Organization (FAO) of the United Nations to Fiji.
Young noted that during her recent meetings with several young farmers, she observed “remarkable innovation and resilience” in their agricultural methods. Their experiences highlight the potential within Fiji’s micro, small, and medium enterprises (MSMEs) and their significant impact on the local economy and community.
Over the past two years, the FAO has worked closely with the Ministry of Trade, Co-operatives, SMEs and Communications, as well as the Ministry of Agriculture, to identify ways to support agribusinesses in the country. They have also collaborated with the Biosecurity Authority of Fiji (BAF) to leverage its robust private sector network.
“Agriculture is a crucial part of Fiji’s economy, offering employment opportunities, ensuring food security, and making significant contributions to the country’s GDP (gross domestic product),” Young stated during the launch of the 2024 Agri-Innovate Business Plan competition last Friday.
Nevertheless, she pointed out that MSMEs in the agricultural sector often face difficulties such as limited market access, a lack of technical knowledge, and insufficient financial resources.
The agri-innovate competition aims to tackle these challenges by providing a platform for MSMEs to present their innovative ideas, products, and services while gaining access to essential support and resources for success.
“By fostering and supporting these entrepreneurs, we can unlock the full potential of our agriculture sector, stimulate economic growth, and create a more sustainable and resilient future for Fiji,” Young emphasized.