Epeli Draunidalo Laliqavoka, a 75-year-old resident from Tarukua village in Cicia, Lau, reflects on the diminishing cultural practices and the importance of preserving his heritage. He emphasizes the traditional significance of the magimagi, a type of mat woven from coconut fronds, and notes how it has been a staple in his community, particularly when visiting Lakeba to meet the Tui Nayau.
Having been engaged in this craft for over 30 years, Epeli began his business in 2007 following his retirement from public service. His work has gained popularity on platforms like Facebook, significantly increasing his orders. He now exports magimagi to countries such as Australia, New Zealand, and the United States, with his mats priced at $2 per meter, potentially costing up to $200 for a 100-meter piece.
Epeli’s craftsmanship has garnered substantial interest, and he is committed to his work, often taking on additional assistance from local youth to help with production. He stresses that creating magimagi requires patience and dedication, as he learned from observing his elders rather than formal instruction.
Throughout his journey, Epeli encourages younger generations to appreciate and sustain their cultural practices, citing the need to innovate while staying true to their roots. He believes that fostering strong traditions is essential for the upbringing of the youth, especially in adapting to the changes brought by time.