The local business community is actively participating in the Adi Senitoa festival being held in Suva this week.
Nemani Saronicava, a leader in the food business sector from Namacu, Koro, Lomaiviti, highlighted the event’s significance. He noted that after a two-year pause due to the pandemic, businesses are returning to their roots and utilizing land to enhance their operations.
For over five years, the business known as Crave Crazy Fijian Delicacy has been thriving, with its products now available at a major market in Suva. Saronicava remarked that the businesses are focused on supporting their families and are currently performing well.
The pricing for today’s food offerings ranges from $5 to $20, depending on the dish. The vendors showcase a variety of dishes including Kokoda, vuaka, lovo, and tock, encouraging festival-goers to explore and enjoy their offerings.
Arieta Ravula, one of the selected vendors from the Fiji Arts Council, emphasized the importance of the event for business growth. At 61 years old and hailing from Namata, Bau, Tailevu, she has been participating in this industry for three years and is seeing positive developments in her business.
Interestingly, Ravula pointed out that vendors typically operate without large capital investments, often starting small and gradually expanding their endeavors.
She expressed her joy at being featured as a vendor and noted that she sells handmade items, including large bags priced at $10 and more intricate designs up to $60.
As the Adi Senitoa festival progresses, vendors appear to be thriving, with products selling fast and demonstrating the benefits of community support. Ravula indicated that in one day, earnings could reach around $1,000, showcasing the event’s potential for success.
Overall, the festival is not only an opportunity for vendors but also a celebration of local culture and food, reinforcing the communal spirit among participants.