Pacific Fishing Company Pte Limited, known for its “Sun Bell” brand, has officially partnered with the Fijian Drua as part of a three-year sponsorship agreement. This collaboration also marks the launch of the inaugural Sun Bell Drua 10s tournament, a promising one-day event that will showcase some of Fiji’s top provincial players competing against members of the Swire Shipping Fijian Drua.
The Sun Bell Drua 10s tournament is designed to be an annual event, featuring two teams from the Drua Men’s squad alongside six provincial teams, creating an exciting platform for local talent to shine.
Mark Evans, CEO of the Fijian Drua, expressed enthusiasm for the partnership, stating, “It is wonderful for us to welcome an organisation like the Pacific Fishing Company to our family of sponsors.” He highlighted the cultural significance of PAFCO within Fiji, noting the company’s long-standing contribution to the economy and community, particularly in Ovalau. Evans also mentioned that the partnership would enhance the visibility of the Sun Bell brand across the nation.
Saiyad Raiyum, CEO of PAFCO, shared his pride in this association, emphasizing the importance of supporting the Fijian Drua teams as they compete in the Super Rugby Pacific league. He underscored PAFCO’s deep ties to Fijian heritage and its commitment to providing quality nutritious products, such as their canned tuna, which will be integral to the nutritional needs of the Drua teams.
This partnership not only strengthens community ties but also promotes local sports, providing a platform for emerging talents while enhancing the recognition of established brands like Sun Bell. With future tournaments on the horizon, the union between PAFCO and the Fijian Drua signifies a positive development for both local athletes and the overarching sports culture in Fiji.
Overall, this partnership is a step forward in fostering community spirit and enhancing sportsmanship within the Fijian rugby arena, paving the way for exciting prospects in the coming years.
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