The Fijian Drua has made a significant move to enhance its off-field operations by appointing seasoned business professional Josefa Vanuaca as the new head of sales. This role, which has been created to better integrate ticketing, hospitality, and sponsorship services, reflects the club’s commitment to fostering a stronger connection with its fanbase as it prepares for an exciting new season.
This appointment comes in the wake of the departures of Biu Tadranu and Lailanie Burnes, both of whom played pivotal roles during the club’s formative years. Vanuaca, who boasts over 15 years of experience in business development and finance, holds a Commerce degree focusing on Accounting and Information Systems alongside a Postgraduate Diploma in Climate Change, positioning him as a strategic asset for the Drua.
Having previously worked with New Zealand Trade and Enterprise, Vanuaca’s expertise is expected to be invaluable. Shane Hussein, the General Manager Commercial for the Drua, expressed enthusiasm about Vanuaca joining the team, highlighting the growth and opportunity that lie ahead. Vanuaca will collaborate closely with the head of marketing and fan experience, Angie Lal, with the goal of making Drua events more accessible to fans and corporate clients alike.
Vanuaca himself expressed his excitement, sharing that Super Rugby has been a significant part of his life and describing this new role as a dream come true: “This is a proud moment for me and my family.”
This development is a promising step for the Fijian Drua as it strives to create a more engaging and enjoyable experience for its supporters. With committed leadership and a clear vision for the future, fans can look forward to a vibrant season ahead, potentially enriching the overall sporting culture in Fiji.
In summary, the Drua’s leadership change reflects a proactive approach to enhancing fan engagement and operational efficiency, paving the way for a successful season filled with opportunities for connection and growth.
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