Pacific Fishing Company Pte Limited (PAFCO) has officially joined the Fijian Drua’s roster of sponsors, bringing its well-known “Sun Bell” brand into the spotlight. This partnership marks the beginning of a three-year sponsorship deal that includes the introduction of the inaugural Sun Bell Drua 10s tournament.
This exciting one-day competition is designed to showcase some of Fiji’s top provincial players as they compete against members of the Swire Shipping Fijian Drua. The tournament is set to become an annual event, featuring two teams from the Drua alongside six provincial squads.
Fijian Drua CEO Mark Evans expressed enthusiasm about the new collaboration, noting the significant impact PAFCO has had on Fiji’s economy and culture. He commented, “It is wonderful for us to welcome an organization like the Pacific Fishing Company to our family of sponsors. Children in Fiji grew up reading about PAFCO and their important contributions to the community. We are thankful for their support, as the Sun Bell brand is one of the most recognizable in Fiji.” Evans also indicated that this sponsorship will enhance the brand’s visibility nationwide.
PAFCO’s CEO, Saiyad Raiyum, echoed these sentiments, proudly stating, “We are proud to be associated with the Fijian Drua and support our teams in the Super Rugby Pacific competition.” He highlighted the company’s long-standing history in Fiji, with Sun Bell being a trusted brand for over 50 years. Raiyum emphasized the nutritional benefits of their canned products, made from pure tuna, which will aid the Drua teams in their preparations over the next three seasons.
This partnership paints a hopeful future for both PAFCO and the Fijian Drua, reinforcing community ties and enhancing the sporting experience in Fiji. The establishment of the Sun Bell Drua 10s tournament further promotes local talent and fosters engagement between fans and players, setting a positive tone for future collaborations in the sporting world.
Overall, this sponsorship not only supports the teams but also deepens community connections and celebrates national pride through sports and local industry.
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