Tourism Fiji has secured a Silver Award at the Australian Effie Awards in the Travel, Media and Leisure category, distinguishing itself as the sole winner in this competitive field for its brand positioning, “Where Happiness Comes Naturally.”
The Effie Awards are renowned for acknowledging creative advertising that delivers effective outcomes. This honor underscores the strength of Fiji’s branding, particularly against larger-budget competitors.
Chief Marketing Officer Srishti Narayan conveyed pride in the team’s accomplishments, emphasizing the campaign’s emphasis on Fiji’s rich culture and natural beauty. This initiative has surpassed industry benchmarks and resulted in record visitor arrivals since its inception in late 2022.
Tourism Fiji expresses gratitude to all contributors and aims to enhance its global promotion of the country’s hospitality and allure.