Tourism Fiji has been awarded a Silver Award at the Australian Effie Awards in the Travel, Media and Leisure category, making it the only winner in this category for its brand positioning campaign titled “Where Happiness Comes Naturally.”
The Effie Awards are renowned for honoring effective advertising that produces tangible results. This recognition underscores the resilience of Fiji’s brand in comparison to competitors with larger marketing budgets.
Srishti Narayan, the Chief Marketing Officer, expressed her pride in the team’s accomplishments, emphasizing that the campaign successfully showcased Fiji’s culture and natural beauty. The campaign has surpassed industry benchmarks and has led to record visitor numbers since its launch in late 2022.
Tourism Fiji extends gratitude to all contributors and aims to further promote its unique hospitality and charm on a global scale.