The Fiji Rugby Union (FRU) is urged to create a comprehensive business strategy to ensure the Flying Fijians can achieve victory in a Rugby World Cup. In an interview with FijiNikua magazine, Fiji Rakavi Football Union Limited (FRFUL) chairman John Sanday emphasized the need for a solid business foundation, especially since the national team has made it to three Rugby World Cup quarterfinals despite having limited resources.
Drawing from his own experience as a member of the Flying Fijians team that qualified for Fiji’s first World Cup quarterfinal, Sanday stressed that passion, talent, and fitness are crucial. However, to secure a World Cup title, financial stability and effective governance are paramount. His focus will be on enhancing revenue streams for the FRU and implementing a structured corporate approach.
To facilitate this growth, Sanday plans to establish board sub-committees that will oversee specific projects, with announcements expected in early 2025. These sub-committees will be filled with individuals who can contribute valuable outside perspectives.
Additionally, Sanday highlighted the importance of starting a rugby players’ association to better represent player interests within the FRU. This association is anticipated to have a board member who will directly voice players’ concerns and suggestions.
Moreover, a review of the FRU staff and organizational structure is on the agenda to ensure alignment with global rugby standards, enabling Fiji Rugby to aspire for tier-one status.
Overall, these steps are not just about improving financial Viability but also about creating a sustainable and transparent framework that empowers both players and management, underscoring a hopeful future for Fijian rugby on the international stage.
Summary: The chairman of the Fiji Rugby Union stressed the importance of establishing a solid business plan and financial stability to achieve success in the Rugby World Cup. Initiatives such as sub-committees and a players’ association aim to broaden the union’s governance and improve player representation, setting the stage for a promising future in Fiji Rugby.
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