Fiji has been named the third-best destination in Lonely Planet’s Best in Travel list for 2025. This annual list highlights the top 30 countries, regions, and cities globally, curated by Lonely Planet’s expert travel team.
Lonely Planet, a leading travel publisher, is known for its thorough and insightful travel guides, providing invaluable information for travelers. Their guidebooks and digital resources cover a wide range of destinations across Europe, Asia, Africa, and the Americas, offering trusted advice aimed at low- and mid-budget travelers. These resources feature essential tips, cultural experiences, and local insights that help visitors truly connect with each destination.
Brent Hill, CEO of Tourism Fiji, expressed that achieving such accolades is not only encouraging but also a reflection of the collective efforts within the tourism sector. He emphasized the dedication of local businesses and hospitality professionals that contribute to Fiji’s reputation as a prime travel destination.
Hill noted, “This recognition indicates that we’re progressing well; however, it’s crucial to focus not only on accolades but also on sustainable growth within our industry, ensuring that all Fijians benefit from tourism. As global interest in Fiji grows, we must remain competitive, continuing to invest in our tourism sector to boost the economy, support local enterprises, and prioritize sustainability. This momentum is essential for our future development.”
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