Fiji Rice Private Ltd is set to increase its production by 2,970 tonnes over the next six years following the launch of a new mill in Ba. Raj Sharma, the chairperson of the Fiji Rice board, announced that a $1 million investment in the mills located in Dreketi and Ba is anticipated to enhance the rice sector significantly.
Sharma noted that discussions will be initiated with the Indian government for assistance in product research, facilitated by the International Rice Research Institute. He emphasized that achieving their production goals hinges on farmers boosting their productivity.
The organization is in the process of finalizing a memorandum of understanding with the iTaukei Land Trust Board (TLTB) this month to collaborate with landowning units interested in rice farming. The China Rice Program is also part of their initiatives to support farmers.
In addition to production increases, Sharma highlighted the importance of enhancing sales through effective marketing strategies. He pointed out the need for greater representation, consistent availability, brand awareness, and access to tourism markets.
Sharma also mentioned their commitment to achieving ISO compliance and noted that they have already received Hazard Analysis and Critical Control Point (HACCP) certification.