Tourism Fiji has proudly announced that the island nation has surpassed the significant milestone of one million tourist arrivals in 2024, a feat that reflects the resilience and growth of its tourism sector. This announcement comes even as the Fiji Bureau of Statistics (FBoS) reported a total of 982,938 visitors, prompting some discrepancy in recorded figures. However, Brent Hill, CEO of Tourism Fiji, emphasized their strong belief in having welcomed over one million visitors via both air and sea travel, including more than 81,854 cruise ship passengers.

Hill expressed excitement over this achievement, noting it exemplifies the ongoing recovery and vibrancy of Fiji’s tourism industry after recent challenges. “Our commitment is to attract tourists who appreciate our stunning landscapes and rich culture while contributing to a high-yield tourism sector,” he stated.

The increase in visitor numbers has been primarily driven by strong partnerships, a growing airline and cruise industry, and exceptional performance across key international markets such as Australia, New Zealand, and the United States. This positive trajectory has spurred the Reserve Bank of Fiji to revise its growth forecasts upwards, signaling continued optimism for the region’s economy.

Fiji’s tourism activity is critical as it supports local businesses through excursions and shopping, ensuring economic benefits ripple through even to more remote islands and communities. As 2025 approaches, Fiji is entering its peak cruising season, with several prominent cruise liners bringing thousands of eager travelers to explore the islands.

Overall, the continued growth in Fiji’s tourism not only revitalizes the local economy but also enhances cultural exchanges and community connections, providing a hopeful outlook for future achievements in this vital sector. As stakeholders ramp up efforts to attract and retain visitors, Fiji is poised for sustained success in the years to follow.