The Ministry of Trade in Fiji is actively seeking to attract Chinese investors to enhance the value-added production of timber products currently exported to China. According to the Permanent Secretary for Trade, Shaheen Ali, this initiative aims to encourage Chinese investors to establish operations in Fiji for processing local species like mahogany, pine, and native timber. The goal is to create high-quality furniture that appeals to the discerning Chinese market rather than simply exporting raw timber.
Ali emphasized that fine furniture is highly sought after by Chinese consumers, making value-addition in Fiji essential to meet market preferences while boosting the economic value of Fijian products. Presently, trade between Fiji and China stands at approximately $1 billion, showcasing a significant economic partnership.
Fiji’s current exports to China include products such as wood chips, mineral water, fish, and tropical woods. In contrast, Fiji imports various goods including tires, cars, preserved fish, and electronic devices. The Ministry has also identified additional export opportunities to China, which include precious stones, metals, beauty and healthcare items, virgin coconut oil, seafood, and various timber products, among others.
Furthermore, Ali noted that Fiji has established flight connections to Hong Kong and is set to begin flights to mainland China, which is anticipated to further amplify trade activities between the two nations.
This strategic move not only aims to benefit Fiji’s economy but also opens doors for innovation and job creation in the timber sector. By fostering partnerships with Chinese investors, Fiji stands to enhance its product offerings and elevate its position in international markets. This positive outlook underscores the potential for growth in bilateral trade and commerce, promising a bright future for Fijian exports.
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