A food fair aimed at local business owners is currently taking place in Suva as part of the Adi Senitoa festival this week.
Nemani Saronicava, a leader in the food business, highlighted that the event emphasizes the contributions of vendors from Namacu, Koro in Lomaiviti. He noted that it comes after two years of challenges brought on by the pandemic, and many locals are now returning to their communities to utilize the land for business development.
Saronicava mentioned that the Crave Crazy Fijian Delicacy business, which has been operational for five years, is gaining traction and has received significant attention, with their stall based in Suva’s main market.
Business representatives have worked tirelessly to revive their operations after facing obstacles, aiming to support their families while experiencing growth. Currently, the pricing of food items reflects the current economic conditions, with offerings ranging from $5 to $20 and upwards.
Vendors showcase a variety of fresh produce sourced locally, such as fish, beef, taro, and other staple foods. They are selling traditional dishes like Kokoda, pig, lovo, and tofu, encouraging customers to sample and purchase.
Arieta Ravula, one of the selected vendors from the Fiji Arts Council, is excited about the positive momentum of her business. At 61, hailing from Namata, Bau, Tailevu, she has been operating for three years and reports a successful turnout, assisted by her sister.
She explained that financial resources for their crafts come from small profits made at events such as these, which she feels fortunate to participate in, being recognized among fellow women vendors.
Ravula shared that she sells clothing and crafts, such as small bags, laptop cases, and cosmetic pouches, with prices ranging from $10 for smaller items to $60 for larger bags.
As the Adi Senitoa festival progresses, vendors are witnessing encouraging sales, with all products sold being locally produced and received positively by consumers.
She disclosed that typically, their sales can exceed $1,000 during such fairs, attributing this success to the community support they receive.
Ravula expressed gratitude for the opportunities provided, which have allowed her to maintain her family obligations while continuing to grow her business.