The rising reliance on imported food has prompted local entrepreneurs to advocate for a shift towards homegrown solutions. This message was emphasized by Shayal Singh, co-founder of Million Green Fiji, during her presentation at the Pacific Agri-Innovate competition last week.
“Our aim is to empower individuals to cultivate their own fruits and vegetables, thereby minimizing the demand for imported goods,” Singh remarked as she introduced her business concept to the judges. Founded in 2019, Million Green Fiji promotes the idea that Fijians not only can but should grow their own food.
The company boasts a diverse selection of over 150 fruit plants, such as cashews and almonds, which are typically dependent on exports. This initiative goes beyond selling plants; it seeks to inspire a shift in lifestyle choices. Singh explained, “By planting your own seedlings, you can lower expenses and enjoy fresher produce.”
Educating customers on sustainable gardening practices is a key focus for Million Green Fiji. Their offerings include landscaping services and projects designed to transform backyards into fruitful gardens. “We teach our customers how to maintain their plants and strengthen the root systems to promote healthy growth,” said Singh.
Million Green Fiji has also successfully worked with high-profile clients, including the Intercontinental Hotel in Natadola. The company is in the experimental phase of developing herbal teas, aiming to provide sustainable options alongside herbal products that serve as natural remedies.
Despite their progress, Singh acknowledged challenges such as the quality of local soil and the tendency for consumers to prefer the convenience of store-bought produce. “Fiji’s soil consistency isn’t ideal for all plant growth, but we are addressing these issues methodically,” she stated.
With nearly five years of operation under their belt, Singh believes Million Green Fiji is leading the charge toward a self-sufficient future. “As a female entrepreneur successfully running an agri-business, I urge everyone to see the potential right in their own backyards. We have the ability to control our food sources and move towards a sustainable future at home,” she emphasized.
In summary, Million Green Fiji embodies a growing movement focused on local food production and sustainable practices, fostering a new culture of self-sufficiency that not only supports the environment but also promotes individual health and wellness. The venture serves as an inspiring example for communities looking to reduce their dependency on imports while reaping the benefits of fresh, homegrown produce. This message of empowerment and sustainability presents a hopeful vision for the future.
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