Jack’s of Fiji has launched an exclusive WSL merchandise collection under the FIRSTRIBE brand, inspired by the 2024 Corona Fiji Pro.
This collection celebrates the adventure, beauty, and ocean connection that are integral to Fijian heritage.
Nikul Khatri, Director of Jack’s of Fiji, highlighted that the FIRSTRIBE range embodies these elements and marks a first for a local brand partnering with the World Surf League.
The collection features 100% organic, sustainably sourced cotton, showcasing the company’s dedication to environmental responsibility.
Jack’s of Fiji expressed gratitude for the support from its partners and team in bringing the FIRSTRIBE collection to life, emphasizing its commitment to sustainability and authentic surfing culture.
For more details, visit their website or contact Marketing Officer, Nancy Li at Jack’s of Fiji via email at wen@jacksfiji.com.