Jack’s of Fiji has announced a new exclusive merchandise collection under the FIRSTRIBE brand, inspired by the 2024 Corona Fiji Pro.
This collection celebrates the adventure, beauty, and ocean connection that are central to Fijian heritage.
Nikul Khatri, Director of Jack’s of Fiji, highlighted that the FIRSTRIBE range encapsulates these elements and marks a first for a local brand partnering with the World Surf League.
The collection is made from 100% organic, sustainably sourced cotton, underscoring the company’s commitment to environmental responsibility.
Jack’s of Fiji expressed gratitude to its partners and team for bringing the FIRSTRIBE collection to life, emphasizing its dedication to sustainability and authentic surfing culture.
For more details, visit their website or contact Marketing Officer Nancy Li at Jack’s of Fiji via email at wen@jacksfiji.com.