Jack’s of Fiji has introduced an exclusive WSL merchandise collection under the FIRSTRIBE brand, inspired by the 2024 Corona Fiji Pro.
This collection honors the adventure, beauty, and ocean connection that are integral to Fijian heritage.
Nikul Khatri, Director of Jack’s of Fiji, highlighted that the FIRSTRIBE range encapsulates these elements and represents a first for a local brand collaborating with the World Surf League.
The collection uses 100% organic, sustainably sourced cotton, reflecting the company’s commitment to environmental responsibility.
Jack’s of Fiji expressed gratitude for the support of its partners and team in bringing the FIRSTRIBE collection to fruition, emphasizing its dedication to sustainability and authentic surfing culture.
For more details, visit their website or contact Marketing Officer Nancy Li at Jack’s of Fiji via email at wen@jacksfiji.com.