Empowering Women Through Craft: The Rise of Naboumasi-masi Pottery Club

A group of women from the village of Lawai is actively engaged in pottery, utilizing their skills to create handmade items for sale. Many of them are no longer able to participate in some activities but are focused on optimizing the use of the land around them to generate income.

The women’s organization is known as the Naboumasi-masi Pottery Club, led by Makelesi Adivugalei. Previously, these women would primarily gather outside with no appropriate shelter for their activities.

Makelesi shared that the club was established in 1979, coinciding with her marriage in the village. Another woman from Tailevu, who also married in Lawai, was inspired to help build a proper facility where they could work comfortably.

As time progressed, women began to sell their pottery at nearby hotels in Sigatoka. Initially, the group operated from a small shed, but they now have a spacious building for their production and a designated area for selling their crafts.

Currently, the club consists of 22 women. Among them are five elder women aged over 70, known for their skills in pottery, which is a recognized craft in Lawai.

Makelesi explained the various types of clay utilized in their work, noting that the clay is often sourced from the outskirts of the village. The women are not limited to pottery; they also craft items like cooking pots, baskets, and more utilizing available local materials.

She emphasized that their crafts play a vital role in supporting the livelihoods of their families, churches, and the local community. The women regularly visit hotels to showcase and sell their pottery, gaining recognition for their craftsmanship from Lawai.

Makelesi stressed the importance of continuing these traditional crafts, which were initiated by the elders. She remarked, “Without hard work, we won’t achieve anything,” motivating the women to remain industrious as they pursue their crafts.

The club generates funds that support the church, the community, and various development projects for women, helping to enhance their pottery skills and promote local entrepreneurship.

Makelesi has also called on the government for support in empowering women in larger urban centers with resources and assistance. She encourages youth to pursue education vigorously, highlighting that a lack of education is a significant barrier to financial independence.

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