Empowering Women Through Craft: The Rise of Naboumasi-masi Pottery Club

A group of women in Lawai village is actively involved in handicraft production, specifically pottery. They have been unable to expand their craft further due to limited resources and are focused on utilizing the fertile land surrounding them to earn a living.

The organization, named the Naboumasi-masi Pottery Club, is led by Makelesi Adivugalei. She noted that previously, the women would primarily focus on working outdoors without any dedicated space for their activities.

Established in 1979, the club initially provided opportunities for women in Lawai to engage in pottery-making. One of the members from Tailevu, who also married into Lawai, has inspired other women to prepare a structure for them to work in, a project which has continued to evolve over the years.

As time progressed, the women began to utilize their crafting skills to supply nearby hotels in Sigatoka, which increased their visibility and demand. Over the years, they transitioned from a small hut to a larger dedicated workshop, where about 22 women are now actively participating in the club.

The club members range in age, with five senior women over 70 years old, demonstrating the diversity of experience within the group. Makelesi mentioned that they mainly use specific land plots for their crafts, and the local soil types have proven beneficial for their production needs.

In addition to pottery, the women also create various items such as small baskets and decorative fishing nets, showcasing their diverse skills. This artisanal work not only enhances their livelihoods but also fosters economic opportunities within their community.

Makelesi pointed out that their craftsmanship has become a significant source of income for their families, while also supporting religious and community activities.

She emphasized the importance of their ongoing efforts to manage and develop these handicraft activities, echoing sentiments from their elders.

“We must not lose focus; together, we can achieve more,” she stated, encouraging the women to engage wholeheartedly in their craft.

The earnings from their work are reinvested into their families and local community, contributing to broader developmental initiatives aimed at enhancing women’s craftsmanship and overall community well-being.

Makelesi also appealed to the government for support, suggesting that any assistance provided would significantly benefit the women’s initiatives in their rural areas. She encouraged young girls to pursue education vigorously, aiming to improve their future prospects, as education forms the backbone of sustainable income opportunities.

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