Empowering Women Through Craft: The Naboumasi-masi Pottery Club’s Journey

Women from Lawai are actively engaging in pottery making, creating handmade crafts that have garnered attention and sales. While some traditional forms of manual labor have diminished, the focus has shifted to effectively utilizing the land available to them to generate income through pottery.

The Naboumasi-masi Pottery Club, led by Makelesi Adivugalei, has become a pivotal part of the community. Historically, these women have been crafting pottery without a permanent shelter, instead relying on outdoor spaces.

Established in 1979, the club has evolved to provide a structured environment for women, facilitating the creation of various pottery items. Some of these women, originally from Tailevu, have also settled in Lawai, where they sought to establish homes and, subsequently, have been integral to the pottery-making community.

The women’s pottery production has gained traction, benefiting local hotels around the Sigatoka area. Initially, they began small, making pottery from basic materials, but now boast a larger workspace for their creations, allowing 22 members to be part of the club.

Some veteran members have decades of experience, showcasing the area’s rich pottery tradition, with clay sourced nearby. In addition to traditional pottery, the women also create a range of items including containers, bowls, and various themed decorations.

Makelesi emphasized the importance of this craft, outlining how it plays a significant role in boosting the local economy, enriching households and contributing to community and spiritual life.

The women regularly showcase their work to hotels and other outlets, promoting the distinctive craftsmanship of Lawai’s potters. It’s stressed that continuous effort is necessary for these craft practices to thrive, building on the legacy left by their elders.

Makelesi encourages empowerment through knowledge, urging young girls to pursue education seriously. The community is also looking for additional support from the government to expand their operations and enhance their skills.

Lastly, local women are reminded of the practical benefits their craft brings to their families, reinforcing the importance of dedication to pottery as not just a means of income but a cultural heritage.

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