Empowering Women Through Artisan Crafts: A Community’s Journey

Women in Lawai are actively engaging in traditional pottery, developing their craft and generating income through their artistry. Despite challenges, many are finding ways to utilize the land around them for financial gain.

The Naboumasi-masi Pottery Club is led by Makelesi Adivugalei, who noted that in the past, pottery was often done outside without proper facilities for shelter. The club was established in 1979, and the women have since begun working collaboratively to create pottery.

One woman, originally from Tailevu but married in Lawai, took the initiative to provide shelter for their work—a significant step toward professionalizing their craft. Their pottery is sold to nearby hotels and businesses in Sigatoka, and they have now expanded to a larger workshop that allows for more substantial production.

Presently, 22 women are part of the pottery collective. Additionally, there are five elder women, all in their seventies, known for their delicious coconut-based sweets, which are made using locally sourced ingredients.

Makelesi highlighted the various clay types they use for pottery, which mainly come from the village area, ensuring a sustainable craft. Apart from traditional pottery, the group creates various items like small bowls, fishing nets, and other unique products.

This venture not only supports the local economy but also strengthens community ties among the women involved. They regularly showcase their work at local hotels, allowing them to validate their craftsmanship and gain wider recognition.

Makelesi emphasized the importance of preserving these traditional skills and passing them on to the younger generations, urging them to recognize the value of their heritage. She believes that communities should continue to support these local crafts to ensure a steady income and societal growth.

“We must empower ourselves to achieve our goals,” she said, encouraging women to take pride in their work and foster a strong community spirit through collaboration.

The income generated from their crafts significantly impacts their families and community, providing financial stability and fostering further development in their neighborhood. Makelesi also called for government support to bolster their initiatives, especially for women in rural areas seeking to improve their skills and livelihoods.

Overall, the women of Lawai are setting an inspiring example of resilience, creativity, and entrepreneurship, contributing both to their families’ well-being and the local economy.

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