Jon Apted, a partner at Munro Leys Lawyers, emphasized the necessity of a strategic approach in utilizing media to promote discussions about women’s empowerment. He made these remarks during a panel discussion on enhancing female participation in local government elections, organized by Dialogue Fiji in Suva on Tuesday.
Responding to a question about how media can support women in leadership roles, Apted stated that media outlets must provide editors with stories that align with public interest to ensure coverage. He pointed out that editorial choices are influenced by the need to sell newspapers and often reflect societal stereotypes.
Apted suggested that non-governmental organizations (NGOs) should collaborate with media to educate editors and reporters about changing stereotypes. He added that media coverage should avoid sensationalism related to female politicians, urging discretion in how they are portrayed.
Dr. Shailendra Singh, Head of Journalism at the University of the South Pacific, expressed the need for specialized media training to redefine what is considered newsworthy. He acknowledged the significant impact of both mainstream and social media, highlighting the shared responsibility of media, Parliament, and NGOs in driving change. According to him, efforts to alter societal perspectives must begin at the school level.