Loraini Bula, a 58-year-old entrepreneur from Nasolo in Ba, exemplifies the incredible impact of determination, cultural pride, and community support in her entrepreneurial journey. As a devoted mother to five grown daughters, Ms. Bula has skillfully balanced her family responsibilities with her passion for business through her venture, Loraini’s Creations.

Her business is renowned for its hand-printed sarongs that celebrate the vibrant cultural heritage of Fiji and the Pacific Islands. Recently, she has expanded her offerings to include a variety of value-added products, such as scented soaps, body oils, and plants from her nursery, all crafted from locally sourced, natural ingredients. This not only showcases her artistic talents but also demonstrates her commitment to preserving Fiji’s rich natural heritage.

A pivotal moment in Ms. Bula’s entrepreneurial journey was her participation in the Academy for Women Entrepreneurs (AWE), a program organized by the US Embassy in Fiji. Starting in March 2024, this seven-month program provided her with essential skills in pricing, marketing, and understanding product value. Reflecting on her past, she noted, “I used to just set prices randomly, not realizing the impact it would have on my business. Now, I understand the importance of customer satisfaction and meeting market standards.”

Ms. Bula’s efforts have significantly supported her family’s success, and her hard work is reflected in her daughters’ accomplishments—two of whom have become doctors. With plans to further expand her product line to meet increasing customer demands, she is optimistic about the future and appreciates the confidence and knowledge the AWE program has instilled in her.

Her story serves as an inspiration for women in her community, encouraging them to pursue their entrepreneurial dreams. “Don’t be afraid to start your own business,” she advises. “We don’t need to depend on others; we can provide for ourselves. If you have the drive, go for it.”

Loraini Bula’s journey illustrates the profound impact of education, resilience, and community support, highlighting how women can create lasting change in their lives and those around them. Through her ongoing dedication and hard work, she embodies the belief that with the right resources, women can truly make a difference and pave the way for future generations.