On November 30, a significant meeting took place in Suva, specifically at the HFC Bank Stadium, known for hosting various events. This gathering served as the annual general meeting (AGM) for VITA — Viti Indigenous Tourism Alliance.
Dr. Apisalome Movono, a research and development officer, emphasized that VITA is unique in its mission, focusing on the community’s development rather than merely on financial profit. He pointed out the foundational principles driving the organization, which aims to empower indigenous iTaukei people both economically and socially while simultaneously preserving their cultural heritage and environment. Movono stated that the goal is to enhance the well-being of iTaukei communities without compromising their identities.
In a recent conversation, Movono indicated that while many communities are eager to participate in business ventures, they are also cautious and well aware of the challenges involved. Despite facing difficulties, the VITA alliance is keen on promoting sustainable businesses that respect the traditional values and rights of the iTaukei. He clarified that businesses should not only focus on financial gain, as this could undermine cultural perspectives and the importance of community well-being.
Moreover, Movono shared insights on the VITA’s Action Plan for 2024-2030, which outlines critical strategies for fostering iTaukei involvement in sustainable tourism. This strategy aligns with international frameworks such as the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and the Sustainable Development Goals (SDGs), showing a commitment to preserving the environment and improving economic conditions.
The meeting highlighted a considerable representation of women in leadership roles within VITA, underlining their significant contributions to the community’s economic and social development.
Overall, the VITA AGM illustrates a strong commitment to fostering economic empowerment among indigenous communities while ensuring that cultural and environmental preservation remains a priority. This optimistic approach signals a hopeful future for the iTaukei as they navigate the complexities of modern business while rooted in their rich heritage and values.
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