Josie Prasad, the daughter of a mixed-race couple from the 1970s, has become a beacon of hope and resilience. Born in 1969 to an iTaukei mother and an Indian father, she attributes her ability to face challenges and initiate positive changes to her diverse upbringing. “My beginnings and early influences were amongst the free thinkers and change-initiators,” said Ms. Prasad, highlighting the values that shaped her character.
At 15, Prasad moved to Australia, where she pursued her education, completing her secondary studies at Suva Grammar School and graduating from Macquarie University. She built a successful career in the finance sector, working with prominent banks such as the Commonwealth Bank of Australia before starting her own mortgage advisory business over 14 years ago.
Prasad later expanded her business into financial planning, adapting to legislative changes that increased documentation and compliance requirements. This bureaucratic shift prompted her to rethink her business model, leading her to establish Bula Outsourcing, an international organization aimed at supporting businesses in Australia while also giving back to her homeland, Fiji.
Launched in July 2021 during the pandemic, Bula Outsourcing began with just 10 employees but has quickly expanded to 130. Prasad’s vision encompasses creating job opportunities and mentoring youth, fostering future leaders through positive business practices. Despite the challenges presented by the cultural dynamics in Fiji, she remains optimistic about promoting a culture of success over criticism.
Reflecting on her journey, Prasad acknowledges the importance of community support, especially from Fijian women in Australia. Her leadership vision is not just about business growth but creating a lasting legacy of empowerment and resilience. Prasad’s story represents the potential for success and positive societal change, inspiring future generations.
In summary, Josie Prasad’s journey from a mixed-race upbringing to establishing a successful outsourcing company showcases the power of resilience, community support, and the importance of nurturing future leaders. Her efforts in giving back to Fiji are a testament to her commitment to fostering positive change.
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