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Empowering Change: Josie Prasad’s Journey from Fiji to Business Leader

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Josie Prasad embodies resilience and vision, emerging from a mixed heritage amidst the changing landscape of racial acceptance in Fiji during the 1970s. Born in 1969 to Marica, an iTaukei woman from Naitasiri, and a father descended from indentured laborers brought from Uttar Pradesh, India, Prasad’s formative years were marked by progressive influences that shaped her character and career.

At the age of 15, she moved to Australia where she completed her education at Suva Grammar School, followed by the Higher School Certificate at Strathfield Girls High School and later pursued higher education at Macquarie University. Establishing a successful career in finance, Prasad worked as a private banker before transitioning to starting her own mortgage advisory firm 14 years ago.

Recognizing the challenges posed by strict compliance regulations in financial advising, which increased administrative workload significantly, Prasad sought solutions that would enable her business to thrive. Her insights led to the establishment of Bula Outsourcing, an international organization providing valuable support in administrative, accounting, and marketing services, particularly in the finance sector.

Despite beginning operations during the COVID-19 pandemic, Bula Outsourcing quickly expanded from 10 to 130 staff members. Prasad’s commitment to mentorship and empowerment for both her employees and the broader community reflects her dedication to fostering strong leadership and resilience among the youth in Fiji.

She underscores the importance of celebrating successes, a cultural shift she hopes to inspire in Fiji. Prasad’s journey emphasizes that overcoming adversity can lead to meaningful advancements in both personal and community development. Her collaboration with international partners aims to position Fiji as a viable outsourcing destination, promoting economic growth and opportunities in the region.

In summary, Josie Prasad’s inspiring narrative highlights her efforts to create a lasting legacy through financial education and support, affirming the potential for positive change within Fiji’s economic landscape. Her optimistic outlook suggests that with perseverance and unity, the rewards of her work could lead to extensive benefits for future generations.

This article serves as a reminder of the power of resilience and the impact of fostering community support. It encourages readers to acknowledge and celebrate the journeys of individuals who are committed to promoting growth and empowerment within their communities.


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