Helping others without expectation is regarded as one of the purest forms of generosity, embodying a spirit the world genuinely needs more of. Fiji stands out for its welcoming culture and the inherent happiness of its people. This environment drew Yuma Nagasaki to make Fiji his home 17 years ago.
Nagasaki, originally from Osaka, Japan, serves as the general manager of Color Your Life Pte Limited, an English language institution for Japanese students located in Nadi’s Votualevu area. He describes the act of helping others as deeply rooted in Fijian culture. After exploring 100 countries in his twenties, he determined that Fiji was the ideal place for him to reside.
In addition to settling in Fiji, he established a unique educational initiative known as the School of Santa. “Fiji is recognized worldwide for its remarkable happiness index,” Nagasaki explained. “The spirit of giving and mutual assistance is inherent here.” He highlighted the Fijian concept of “vuvale,” which translates to the idea that one’s home belongs to all, promoting a supportive community where individuals readily assist one another.
In contrast, Nagasaki noted that Japan, despite its technological advancements and conveniences, battles issues of low self-esteem and a lack of social connections, where seeking help can sometimes carry a stigma. Inspired by the Fijian community spirit, he created the School of Santa to impart the value of giving, inspired by Santa Claus as a symbol of boundless generosity.
“This online school transcends mere material gifts; it represents offering support to those in need, which can uplift self-esteem and strengthen social ties,” he stated. Nagasaki observed that while Fiji is celebrated for its community support, Japan fares lower in global rankings concerning social capital and self-esteem.
To facilitate learning, the school also organizes trips for students to Fiji, enabling them to experience firsthand the Fijian ethos of helping others. Nagasaki has authored a book titled “Fijian Happiness Theory,” which has sold approximately 10,000 copies in Japan. This work delves into the significant influence of Fijian communal values on individual and societal wellbeing.
Nagasaki believes that sharing Fiji’s story can motivate more individuals worldwide to adopt the spirit of giving, ultimately enriching both personal and communal lives across cultures. Reflecting on his own journey, the 46-year-old shared his passion for playing Japanese chess, known as shogi, and noted that his only significant struggle in Fiji has been coping with the quietness of Sundays.
He described how Sundays in Fiji can feel dull compared to Japan, where weekends are bustling with activity, making it hard for him to find children playing outside. Nagasaki reminisced about a joyful childhood spent with his older sister and his academic background, having earned a degree in Business Administration from Kobe University.
Looking ahead, he aims to act as a bridge between Fiji and Japan, recognizing the charm in their cultural differences while suggesting that some of Fiji’s customs could benefit Japan and vice-versa. “That is why I want to be an ambassador for both nations,” he affirmed.
Drawing inspiration from Santa Claus, Nagasaki aspires to lead a life centered on the principle of unrequested giving. His advice to younger Fijians is to pursue their goals without resting on their laurels.