Offering help without waiting to be asked or expecting anything in return is regarded as one of the most noble forms of generosity. This ideal is not only essential for the world but is also something that is often lacking.
Fiji, known for the kindness of its inhabitants and a culture that promotes happiness and mutual support, serves as a stark contrast to this reality. Yuma Nagasaki chose to make Fiji his home 17 years ago, drawn by these values that are deeply rooted in Fijian culture.
Originally from Osaka, Japan, Mr. Nagasaki manages Color Your Life Pte Limited, an English language school for Japanese students in Nadi. “After visiting 100 countries in my 20s, I realized that Fiji was the best place for me to live,” he remarked.
Beyond establishing his life in Fiji, he initiated the School of Santa, a unique educational program. He noted that Fiji is globally recognized for its high happiness index, and the spirit of giving and support is ingrained in everyday life. This philosophy is encapsulated in the Fijian concept of vuvale, which emphasizes that one’s home belongs to everyone, fostering a sense of community where assisting one another is the norm.
In contrast, Mr. Nagasaki pointed out that Japan, despite its advancements and opportunities for individuals to thrive independently, often grapples with low self-esteem and a deficiency in social capital, resulting in a culture where seeking help is sometimes frowned upon.
Inspired by these cultural differences and Fiji’s community spirit, he developed the School of Santa to teach the importance of giving, following the example of Santa Claus, who exemplifies unconditional generosity. The online school aims to promote not just material giving but helping those in need, a practice believed to enhance self-esteem and strengthen social ties.
Mr. Nagasaki highlighted Fiji’s reputation as one of the happiest countries, primarily due to its prowess in generosity, while contrasting it with Japan’s lower rankings in self-esteem and social capital on global scales. The school organizes trips to Fiji for students to observe and learn the Fijian approach to helping others.
He has also published a book titled Fijian Happiness Theory, which has sold around 10,000 copies in Japan. This book delves into the significant effects of Fijian community values on personal and societal happiness. “I believe sharing our story can encourage more people to adopt a giving mindset, benefiting both personal lives and communities across different cultures,” he said.
At 46 years old, Mr. Nagasaki enjoys playing Japanese chess, or shogi, but admits that the only significant challenge he faces in Fiji is the boredom that comes on Sundays. “In Japan, weekends are lively and energetic, while here, Sundays are more relaxed, often leaving me unable to find children playing outdoors,” he explained.
Reflecting on his childhood, which he described as fun-filled alongside his older sister, he noted that he earned a Bachelor’s degree in Business Administration from Kobe University. Looking ahead, Mr. Nagasaki aspires to bridge the gap between Fiji and Japan, recognizing the value that each culture brings to the other.
He aims to serve as an ambassador, helping to foster connections and mutual understanding between the two nations. He admires Santa Claus as his role model and is committed to living a life grounded in the principle of giving selflessly.
Finally, Mr. Nagasaki urges the younger generation of Fijians not to settle too easily for what they achieve in life.