For the past two decades, Nadi businessman Adrian Sofield has selflessly dedicated his time to picking up rubbish along Denarau Road.
Yesterday, he was spotted singlehandedly collecting litter along the roadside.
Sofield travels from his home in Votualevu, a short five-minute drive to Denarau, for his regular cleanup efforts.
The managing director of Earth (South Pacific) Limited said he and his family have been committed to this cause for the last 20 years.
“I’ve been consistently picking up rubbish here. Often, people park, eat, and leave their trash behind. Some even toss their rubbish along the roadside while heading to or from Denarau,” he explained.
“It’s disheartening to see this litter.”
Sofield emphasized that Denarau Road, being a tourist route, requires constant upkeep.
“This road leads to five-star hotels. Shouldn’t we want tourists to see a clean environment? We should take pride in our surroundings,” he said.
“I choose to do this to emphasize the importance of maintaining our environment.”
Sofield has an extensive record of public service. He has served as the former chairman of Fijian Holdings Limited (FHL), Airports Fiji Limited, and Rewa Dairy Limited.
Additionally, he has chaired Investment Fiji, served as a director of Housing Authority and Public Rental Boards, and chaired Fiji Hardwood Corporation. He currently serves as chairman for Naisoso Island Corporate.
Presently, he operates his own company, Earth (South Pacific) Limited in Nadi, which provides sustainable wastewater, sewage, and odor control solutions.