Helping others without being prompted or expecting anything in return is considered one of the noblest forms of generosity. This ideal not only addresses a significant need in society but is something that is often lacking globally.
Fiji, however, is renowned for the generosity of its people, who embrace a culture of happiness and mutual care. This warm atmosphere influenced Yuma Nagasaki’s decision to make Fiji his home 17 years ago. He notes that the practice of helping others without being asked is deeply ingrained in Fijian culture.
Originally from Osaka, Japan, Mr. Nagasaki serves as the general manager of Color Your Life Pte Limited, an English language school for Japanese students located in Votualevu, Nadi. During his travels to over 100 countries in his twenties, he came to believe that Fiji was the ideal place for him to settle down.
In addition to establishing his life in Fiji, he initiated a unique educational program called the School of Santa. According to him, Fiji’s global reputation for happiness is closely linked to its spirit of giving and community support, which aligns with the Fijian concept of vuvale—where one home is seen as everyone’s home, promoting a supportive community.
In stark contrast, Mr. Nagasaki mentions that Japan, despite its advancements and conveniences that foster independence, faces challenges such as low self-esteem and a cultural stigma surrounding the act of asking for help.
Inspired by the cultural differences and Fiji’s communal spirit, the School of Santa was created to teach the value of giving, modeled after Santa Claus—an iconic symbol of unconditional kindness. The school focuses not merely on giving material gifts but also on helping those in need, fostering higher self-esteem and enriched social connections.
He emphasizes that while Fiji is known for its strong communal support, Japan struggles with lower levels of self-esteem and social bonds. As part of the educational experience, he organizes trips for students to Fiji, where they can observe and experience firsthand the Fijian way of helping others.
Mr. Nagasaki has also authored a book titled “Fijian Happiness Theory,” which has sold around 10,000 copies in Japan. The book delves into how Fijian communal values significantly impact individual and societal wellbeing. He believes that sharing these stories can motivate more individuals to embrace the spirit of generosity, enhancing lives across different cultures.
Reflecting on his life, the 46-year-old enjoys playing Japanese chess, also known as shogi. He notes that one of the major challenges he faces in Fiji is the boredom of Sundays, as the local culture tends to have a more relaxed atmosphere on that day.
Mr. Nagasaki describes his childhood as joyful, having spent it mostly with his older sister. He pursued a Bachelor’s degree in Business Administration from Kobe University. Looking ahead, he aims to serve as a bridge between Fiji and Japan, recognizing the potential benefits that can arise from the exchange of customs and cultures.
He views Santa Claus as a role model and aspires to lead a life grounded in the principle of offering help without waiting for a request. His advice to younger Fijians is to not become easily satisfied with their accomplishments in life.