The Fijian government is taking steps to revive the cocoa industry, which the Minister for Agriculture, Vatimi Rayalu, believes could significantly boost the country’s economy. Mr. Rayalu expressed optimism that the industry could return to its former glory from 30 years ago when it generated approximately $22 million annually.
During a visit to the Fiji Rice Limited mill in Dereketi, Macuata, Mr. Rayalu emphasized the potential for growth within the cocoa sector. Earlier this week, he toured the Wasawasa Chocolate Factory in Savusavu and highlighted the importance of collaborating with such companies to rejuvenate the industry.
He encouraged more individuals and businesses to invest in cocoa and other value-added commodities. In response to inquiries about the locations of chocolate factories processing dry cocoa beans in Fiji, Mr. Rayalu noted their concentration in both Viti and Vanua Levu.
Reflecting on the cocoa industry’s past successes, he attributed the thriving sector 30 years ago to the nucleus and pilot projects for cocoa. He criticized the previous government’s decision to move away from cocoa due to declining international prices, labeling it as a significant error they intend to avoid.
Currently, efforts are being made to collaborate with farmers to boost cocoa production, with Mr. Rayalu asserting that increasing local production aligns with the goal of enhancing value addition in the industry. The existing cocoa sector primarily serves local market needs and has not engaged in exports as of now, suggesting a focus on developing the domestic market first.