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Illustration of Diwali, a time for lights, bargain prices

Celebrate Diwali: Discounts, Community, and History Unite!

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The Nadi Chamber of Commerce and Industry (NCCI) is encouraging community members to take advantage of attractive discounts available during the Diwali festival while also urging them to consider the needs of the underprivileged, the needy, and the poor. Dr. Ram Raju, the NCCI president, emphasized that Diwali is a significant interfaith festival that celebrates Fiji’s diverse multicultural, multi-religious, multi-ethnic, and multiracial society.

During this festive period, businesses typically see a rise in activity, with many offering bargain prices on household items. Dr. Raju noted that Diwali is not just a celebration but a vibrant festival that reflects the unique identity of Fiji. He pointed out that the festival, regarded as the most significant religious event in the Hindu calendar, is celebrated globally, especially in Fiji.

Diwali lasts five days, culminating in a grand celebration that includes sharing sweets, snacks, and vegetarian dishes with friends, family, neighbors, and even strangers. The festival traditionally promotes themes of life, prosperity, peace, harmony, hope, goodwill, tolerance, and forgiveness.

Dr. Raju highlighted the historical significance of Diwali in Fiji, linking it to the Indenture System, known as the Girmit era, which lasted from 1879 to 1916 and saw the arrival of over 60,000 Indian laborers to the islands. He noted that in 1974, Diwali was declared a public holiday by the Alliance Government, making this year the 50th anniversary of that recognition in Fiji.

Moreover, the current Coalition Government, led by Sitiveni Rabuka, has further acknowledged the importance of this history by declaring Girmit a public holiday in 2023, recognizing the contributions of the Indian community to Fijian society.

In summary, the NCCI calls for both celebration and compassion during Diwali, bringing the community together in joy while also reminding everyone of the importance of helping those in need. This approach fosters a sense of unity and collective welfare that is essential for the social fabric of Fiji.

As we move into the Diwali season, it’s heartening to see such a call for solidarity and kindness towards fellow citizens, highlighting that festivals are not just about celebration but also about community spirit and support.


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