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Illustration of Bounty Rum supports Christmas reggae festival

Bounty Rum Brings Reggae Vibes to Christmas Festival in Fiji!

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Bounty Rum, Fiji’s renowned rum brand, has stepped up as the main sponsor of the Bounty Christmas Festival in Suva, enhancing the holiday atmosphere with a unique blend of Christmas cheer and reggae rhythms.

Etrina Simpson, head of marketing for Bounty Rum, expressed enthusiasm about the festival, emphasizing the importance of togetherness during the holiday season. “Christmas is a time for togetherness, and what better way to celebrate than through music. We’re thrilled to support the Bounty Reggae Christmas Festival. It’s an incredible opportunity to unite people through the power of music,” she stated, highlighting the company’s commitment to community engagement.

Darlene Underwood, director of Pacific Coast Events & Promotions Pacific Harbour, also shared her vision of expanding the festival into a significant event for the region, aiming to extend its reach from Suva to Nadi and beyond. “Reggae has a special place in the hearts of islanders, and we want to make this the Pacific’s go-to festival for reggae music,” she commented.

The festival will take place on December 21, 2024, and promises a lineup of local reggae favorites, including Tana Music Fiji, Sweet Sensation, Chapter 5, 9PM Band, Sector 4, PowerBand, and 4 Quarters, with special guest DJ Alby Eastgate.

This festival not only celebrates the festive season but also promotes local culture and talent through music, fostering community spirit and joy. With Bounty Rum’s sponsorship, the event is set to create lasting memories for attendees and musicians alike.

In summary, the Bounty Christmas Festival represents a celebration of culture, community, and the spirit of the holidays, making it a highly anticipated event for both locals and visitors.


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