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Illustration of ‘Two big firms set to invest in agriculture sector’

Big Investment Moves: Agriculture Sector Set for a Revamp!

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The Trade Minister, Manoa Kamikamica, has announced that two major companies are planning to invest in Fiji’s agriculture sector. This initiative is part of a broader effort to diversify the economy and reduce its dependence on tourism. While the Minister did not disclose the names of the companies, he emphasized the importance of fostering private sector investment alongside supporting smallholder farms within the supply chain.

Kamikamica explained that the establishment of large plantations could lead to the development of smaller farms in suitable crop-growing areas, thereby enhancing local supply and creating new export opportunities. He also highlighted that the well-known local company, FIJI Water, is looking to expand its operations within commercial agriculture in Fiji, having already conducted site visits to identify potential opportunities.

If these developments are successful, Kamikamica believes they could significantly transform the agriculture sector. He pointed out similarities with successful commercial farming models previously adopted by companies like Rooster and British American Tobacco, expressing hopes that this approach could be extended to other agricultural products.

In summary, Fiji is poised for an exciting economic transition as it seeks to bolster its agriculture industry, potentially yielding significant benefits for local communities and the overall economy. This move not only represents a step towards diversification but could also enhance food security and create new job opportunities for the local population, emphasizing the importance of collaboration between large corporations and smallholder farms.


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