Business Assistance Fiji (BAF) has achieved a significant milestone by being awarded the prestigious International Council for Small Businesses (ICSB) LightHouse Award. This recognition highlights BAF’s commitment to supporting Micro, Small, and Medium Enterprises (MSMEs) across Fiji, crucial components of the local economy that drive innovation and resilience.

Since its membership in the ICSB in 2022, BAF has focused on empowering grassroots micro-businesses, which are essential for economic stability and growth. The LightHouse Award symbolizes the guidance and support needed by MSMEs as they navigate various entrepreneurial challenges, much like a lighthouse assists sailors in turbulent waters.

Dr. Ayman El Tarabishy, president and CEO of ICSB, praised BAF for its dedication to grassroots economic development and its alignment with international best practices. He emphasized that BAF’s efforts significantly enhance the prospects for Fijian businesses to thrive within the global marketplace.

Ramesh Chand, BAF’s General Manager, expressed pride in the award, attributing it to the hard work of his team and the transformative role that MSMEs play in local communities. He reiterated BAF’s commitment to economic development through targeted programs tailored to the unique challenges faced by micro-businesses, which foster innovation and resilience.

Notably, BAF has expanded its initiatives to support marginalized groups, particularly women and youth-led enterprises, reflecting its mission to cultivate an inclusive business environment in Fiji and promote sustainable economic growth.

The receipt of the ICSB LightHouse Award serves as a beacon of hope for the future of MSMEs in Fiji, highlighting the critical importance of ongoing support for small businesses in an increasingly interconnected world. With continued efforts, BAF is positioned to foster a thriving entrepreneurial ecosystem that nurtures local entrepreneurs and drives sustainable growth across the region.

In summary, BAF’s achievement not only marks a proud moment for the organization but also serves as an encouraging sign for the future of the MSME sector in Fiji, reinforcing the vital role of sustained support and collaboration in enhancing the entrepreneurial landscape.