Business Assistance Fiji (BAF) has achieved a significant milestone by being awarded the prestigious International Council for Small Businesses (ICSB) LightHouse Award. This honor recognizes organizations dedicated to promoting the growth and development of Micro, Small, and Medium Enterprises (MSMEs), which are critical to sustaining local economies.

Since becoming a member of the ICSB in 2022, BAF has focused its efforts on empowering grassroots micro-businesses. The ICSB LightHouse Award symbolizes the guidance and support these enterprises need to navigate the challenging waters of entrepreneurship, akin to the way a lighthouse provides direction for mariners in rough seas.

Dr. Ayman El Tarabishy, president and CEO of ICSB, praised BAF for its commitment to addressing grassroots economic development and its emphasis on micro-businesses. He highlighted how BAF’s approach aligns with international best practices, ensuring that Fijian businesses can thrive in the global marketplace.

In response to the award, Ramesh Chand, BAF’s General Manager, expressed gratitude for this recognition, attributing it to the hard work of the BAF team and the transformative role MSMEs play in their communities. He emphasized BAF’s ongoing commitment to economic development, showcasing how customized programs are tailored to address the unique challenges faced by micro-businesses, fostering innovation and resilience.

Furthermore, BAF has launched new initiatives aimed at empowering marginalized groups, particularly focusing on women and youth-led enterprises. These efforts demonstrate BAF’s dedication to creating an inclusive business environment in Fiji, which is essential for sustainable economic growth.

This recognition not only marks a proud moment for BAF but also serves as a beacon of hope for the future of MSMEs in Fiji. It indicates a positive trajectory for entrepreneurship and economic resilience amid increasing global challenges. With continued efforts to empower local businesses, BAF is well-positioned to foster a thriving entrepreneurial ecosystem that can navigate challenges and emerge more robustly.

In summary, BAF’s receipt of the ICSB LightHouse Award underscores its vital role in nurturing MSMEs, reinforcing the message that sustained support for small businesses is key to promoting economic innovation and resilience within the region. This achievement inspires continued collaboration and innovation, paving the way for a brighter economic future in Fiji.