Business Assistance Fiji (BAF) has proudly been recognized with the prestigious International Council for Small Businesses (ICSB) LightHouse Award, highlighting its unwavering commitment to supporting Micro, Small, and Medium Enterprises (MSMEs) throughout Fiji. This accolade, awarded for the first time to BAF since it became an ICSB member in 2022, reflects the organization’s dedication to fostering grassroots development and economic empowerment.

The ICSB LightHouse Awards are designed to honor organizations that play crucial roles in promoting and supporting small enterprises, which form the backbone of local economies. The award symbolizes the guidance necessary for MSMEs to successfully navigate the challenges of entrepreneurship, much like a lighthouse provides direction to sailors in stormy seas.

Dr. Ayman El Tarabishy, the ICSB’s president and CEO, expressed great enthusiasm for BAF’s recognition, noting its strong focus on micro-businesses and grassroots economic development. He emphasized that BAF’s initiatives align closely with international best practices, thus enhancing the potential for Fijian businesses to thrive in the global marketplace.

Ramesh Chand, BAF’s General Manager, conveyed gratitude for the award, attributing it to the hard work of his team and the transformative impact that MSMEs have on local communities. He reinforced BAF’s ongoing commitment to create targeted programs that positively address the unique challenges faced by these micro-businesses.

In addition to their core initiatives, BAF has launched new programs focused on empowering marginalized groups, particularly women and youth-led enterprises. These efforts align with their overarching mission to foster inclusivity within the local business environment, thus promoting sustainable economic growth in Fiji.

The ICSB LightHouse Award signifies not only a proud achievement for BAF but also a positive outlook for the future of the MSME sector in Fiji. It highlights the critical importance of supporting small businesses, which are vital for sustained economic resilience and innovation.

As BAF continues its efforts to nurture local entrepreneurs and foster conditions for their success, there remains a hopeful sentiment for the enhancement and expansion of Fiji’s entrepreneurial ecosystem. With persistent dedication, organizations like BAF will continue to make strides in driving economic growth and resilience, ensuring a brighter future for MSMEs across the region.