Two major companies are preparing to invest in the agriculture sector, according to Trade Minister Manoa Kamikamica. He emphasized the importance of diversifying the economy to reduce its dependence on tourism and shift focus to alternative sectors.
While Mr. Kamikamica did not disclose the identities of the companies during a meeting with business owners in Taveuni, he mentioned that one of the primary objectives is to promote private sector investments while supporting smallholder farms as integral parts of the supply chain. He explained that if a substantial company were to establish a plantation, it could pave the way for developing smaller farms in suitable growing areas, enhancing local supply and opening up new export possibilities.
The Minister also highlighted that FIJI Water, a well-known local company, is planning to broaden its agricultural operations in the country and has begun evaluating potential opportunities in various regions.
If these initiatives come to fruition, Mr. Kamikamica believes they could transform the agriculture sector by implementing commercial farming models akin to those used by companies like Rooster and British American Tobacco. He expressed hope that this approach could be applied to other agricultural products in the future.
This development could potentially signal a new era for Fiji’s agriculture, offering farmers greater opportunities for growth and innovation while moving towards a more resilient and diverse economy.
In summary, the focus on investment in agriculture indicates a promising shift in Fiji’s economic landscape, fostering sustainability and boosting local businesses.
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