Amitesh Deo, the chief executive of Waste Recyclers Fiji and founder of the Pacific Recycling Foundation, honored his late mother and the many individuals battling adversity during the 2024 Australian Packaging Covenant Organisation (APCO) Awards in Sydney. At the event, he wore a specially crafted shawl that embodied a profound narrative and symbolism.
This meaningful garment was designed by Faruna Shehnaaz, a tailor from Nakasi, who combined an old sari belonging to Amitesh’s mother, Pushpa Wati Deo, with traditional iTaukei tapa material. The sari, a cherished possession of Mrs. Deo, symbolizes resilience and the struggles faced by marginalized communities in Fiji. As a domestic violence survivor, she was a steadfast advocate for justice and equality, inspiring her son to create the Pacific Recycling Foundation.
Deo highlighted that the inclusion of the iTaukei tapa material represents the beauty of Fijian culture and the unity of its diverse communities. He described the shawl as a metaphor for the recycling sector in Fiji—resilient, transformative, and founded on collaboration. “This story is not just about the garment; it embodies the values of resilience, justice, and unity,” Deo stated.
Furthermore, Waste Recyclers Fiji was nominated for the Improved Recycling System Award, reflecting its commitment to sustainable practices. The APCO Awards served as a platform not only to celebrate these efforts but also to highlight the authentic essence of Fiji—its rich culture, resilience, and diversity.
In summary, the article showcases a touching tribute to family and community, emphasizing the importance of cultural heritage and the power of resilience in the face of adversity. It’s a reminder that struggles can lead to meaningful change and inspire future generations. The narrative also underscores the role of sustainability in fostering unity and cooperation among diverse populations.
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