As we step into 2025, the Pacific Recycling Foundation (PRF) is urging united efforts to build upon the achievements of 2024 and to tackle the challenges hindering sustainable waste management. Founder Amitesh Deo emphasized that while progress has been made in addressing Fiji’s waste management issues, much work remains.
Deo highlighted the importance of 2025 as a pivotal year for transformative action through genuine collaboration across all sectors. “Let this be the year we break barriers and achieve lasting transformation,” he stated, reflecting on the significant advancements made last year. He points out that the milestones achieved in 2024 need to evolve into scalable and sustainable solutions that can benefit all communities and address the root causes of the ongoing waste management crisis.
Noteworthy accomplishments of PRF in 2024 included the establishment of the Pacific Recyclers Alliance, which enhances regional cooperation to tackle common waste management issues. The foundation also successfully brought attention to the concept of “collection pillars of recycling,” which elevated the profile of informal recyclables collectors.
PRF expanded its recycling efforts to Fiji’s outer islands and initiated a pioneering soft plastics recycling project. The ‘I Recycle’ program transitioned many informal recyclables workers into formal employment, with its acceptance by over 20 organizations and communities. This initiative, along with others, allowed the diversion of nearly 4,837 tonnes (approximately five million kilograms) of recyclables from landfills in 2024, a significant leap toward adopting effective waste management practices.
Despite these achievements, Mr. Deo urged the need to focus on gaps that still exist, particularly in underserved regions. He emphasized that 2025 presents a critical moment to scale successful initiatives, shift from antiquated waste management strategies, and foster inclusive and sustainable solutions.
Deo called on government officials for bold action, advocating for a focus on long-term strategies rather than temporary solutions. He encourages businesses to move beyond superficial sustainability efforts and cement their responsibility for environmental impacts by actively participating in systemic change.
This call to action serves as a reminder that addressing waste management is not only a necessity for environmental health but also an essential investment in a sustainable future for communities. The collective effort from government, businesses, and communities can lead to meaningful improvements in waste management practices, ensuring a cleaner, greener Fiji for generations to come.
In summary, PRF is positioning itself as a leader in the fight against waste management challenges and is encouraging a collaborative and sustainable approach to creating long-term solutions.
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